What usually hurts
- Nobody knows whether the panel in the far café is even on
- Impressions are estimated, and the advertiser can tell
- A playlist is changed by walking to the venue with a memory stick
- Reports are made in a spreadsheet on the last day of the month
Three steps to launch
- 1
We connect the panels
Whatever hardware is already hanging there, if it can open a browser. Each screen reports that it is alive, which is the part that matters.
- 2
We set up playlists
By venue, by time of day, by day of week. Changes take effect without anyone travelling anywhere.
- 3
We turn on real counting
Impressions come from what played, not from an estimate. A dark screen stops counting immediately, so you find out before the advertiser does.
Not a bot and not one program
The system is assembled from platform modules for your business specifically. Below is a typical set: we drop what you don't need and build what is missing.
- Panels grouped by venue and by type
- Playlists that change with the time of day
- Impressions counted from actual playback
- Advertiser reports generated, not assembled by hand
- A screen that goes dark stops earning and says so
- Slots, prices and occupancy across the network
See how it works
The back office for this niche is open from a link. It counts for real: do something and you will see the consequence.
What this costs
A range, not an exact price: the final number depends on how much has to be carried over from how you work today.
After that comes support at one of three levels. We will go through it on the first call, with no obligation.
Write to usWhat people ask most
That is usually fine. What matters is whether a small player can be attached to them, and that is inexpensive.
A slot that actually played on a screen that was alive. Footfall estimates can be layered on top, but we keep them clearly separate — mixing the two is how signage networks lose advertisers.
Then most of this is unnecessary and you need a playlist and a health check. Say so at the brief and the launch will be smaller and cheaper.